Gift Catalog

The Compassion Gift Catalog features a variety of gifts that can be given to Compassion's beneficiaries. The below wireframes show the proposed homepage, a category page, and a product page for the 2016 catalog.

Below are the final pages for the Compassion Gift Catalog. From left to right are the Compassion Gift Catalog homepage, a category page, and a product page.

Personalized Home Page

Tailoring the content of the Compassion.com homepage based on the audience segment - (1) new visitors, (2) returning non-logged-in visitors, and (3) returning logged-in visitors - will improve the user experience by presenting visitors with content that is most relevant to them.