Ways to Give

The purpose of the Ways to Give page is to present the variety of programs and opportunities to give to Compassion. Below are several concepts designed to highlight Compassion's programs and provide information about the other ways that users can contribute to Compassion's mission.

The final Ways to Donate (Give) page design features a compelling photo and donate form at the top of the page for the highest visibility. More Giving Opportunities summarize the various ways that people can contribute to Compassion.

Gift Catalog

The Compassion Gift Catalog features a variety of gifts that can be given to Compassion's beneficiaries. The below wireframes show the proposed homepage, a category page, and a product page for the 2016 catalog.

Below are the final pages for the Compassion Gift Catalog. From left to right are the Compassion Gift Catalog homepage, a category page, and a product page.

Personalized Home Page

Tailoring the content of the Compassion.com homepage based on the audience segment - (1) new visitors, (2) returning non-logged-in visitors, and (3) returning logged-in visitors - will improve the user experience by presenting visitors with content that is most relevant to them.